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by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

Description :

PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) PDF




: Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #3319511262 | Date : 2017-10-13

Description :

PDF-61aa1 | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainab… Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)


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Cracking Corporate Code African American Executives PDF 40c476080

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by Price M. Cobbs : Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives

ISBN : #0814407714 | Date : 2003-04-21

Description :

PDF-46b7b | “Over the last few decades, advances by African-Americans in the business world have been both impressive and well-documented. But even a cursory glance at the statistics — not to mention a look around most corporations — reveals that, despite much progress, minority executives are still relatively few and far between. Whether in the form of insensitivity, change-averse corporate cultures, soci… Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives


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Principles Forecasting Researchers Practitioners International PDF 070de3074

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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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Applying Cognition Consumer Focused Advertising Psychology PDF 9eaffe6be

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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

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PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Product Management Dummies Brian Lawley PDF Ae59af841

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by Brian Lawley : Product Management For Dummies

ISBN : #1119264022 | Date : 2017-01-24

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PDF-1e3ec | Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job—or simply aspire to break … Product Management For Dummies


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Huawei Way International Never Ending Innovation PDF 6850abe2d

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The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation (Business Books) PDF




by Yang Shaolong : The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation (Business Books)

ISBN : #1259643050 | Date : 2016-11-02

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PDF-fc70f | Model your company’s future on the success of tech’s quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world. Once considered an insignificant upstart bound for failure like so many other early tech companies, Huawei is now a $62 billion com… The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation (Business Books)


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by Axel Zerdick : Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)

ISBN : #3540668772 | Date : 2001-01-29

Description :

PDF-59cb5 | Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der N… Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)


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Lean Proposal Quick Start Guide PDF B6c5b0ddc

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by Amy K. C. S. Vanderbilt Ph.D. : The Lean Proposal Quick Start Guide

ISBN : #0981866905 | Date : 2008-07-28

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PDF-5e7cd | Complete, compliant & competitive proposals with the least amount of time, effort & resources. Non-experts and experts alike can build on proven best practices to produce proposals and critical documents FAST. Perfect for small & medium-sized businesses & large businesses learning to compete in today s faster-paced business development environment. Whether you have been writing proposals for a lon… The Lean Proposal Quick Start Guide


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by Idris Mootee : High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals

ISBN : #0973130822 | Date : 2004-09

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PDF-6ed32 | Book by Mootee, Idris… High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals


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