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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

PDF-66d3e | ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Academy of Marketing Sc… Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Electronic Communications Code: A Consultation Paper: Law Commission Consultation Paper #205 PDF




: Electronic Communications Code: A Consultation Paper: Law Commission Consultation Paper #205

ISBN : #0118405330 | Date : 2012-07-12

Description :

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Marketing 2 0 Strategies Customer Relationships PDF A01ce0e42

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Marketing 2.0: Strategies for Closer Customer Relationships PDF




by Gerald Corbae : Marketing 2.0: Strategies for Closer Customer Relationships

ISBN : #3540002855 | Date : 2003-09-10

Description :

PDF-f87e0 | The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the endur… Marketing 2.0: Strategies for Closer Customer Relationships


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Marketing 2.0: Strategies for Closer Customer Relationships by by Gerald Corbae

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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition) PDF




by Stephan Heinrich : Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)

ISBN : #365813898X | Date : 2016-10-29

Description :

PDF-d6485 | Dieses Buch erklärt ganz grundlegend, leicht verständlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstständige und mittelständische Unternehmen können dieses mächtige Vermarktungswerkzeug zielführend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist ei… Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen (German Edition)


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Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) PDF




by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #134933894X | Date : 2011-10-12

Description :

PDF-08cab | Published as part of Palgrave Macmillan’s IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site…. Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)


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Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) by by E. Schlie

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Component Based Business Plug Play Practitioner PDF Bf836cad8

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The Component-Based Business: Plug and Play (Practitioner Series) PDF




by Richard Veryard : The Component-Based Business: Plug and Play (Practitioner Series)

ISBN : #1852333618 | Date : 2001-01-25

Description :

PDF-00717 | There has been a phenomenal growth in autonomous business services, fuelled largely by the internet and e-business. New business architectures are emerging, in which an enterprise is configured as a dynamic network of components providing business services to one another. Component-Based Business constitutes a radical challenge and tries to help improve how we think through the practical difficult… The Component-Based Business: Plug and Play (Practitioner Series)


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The Component-Based Business: Plug and Play (Practitioner Series) by by Richard Veryard

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Customer IMPACT Agenda Customers Perspective PDF 5c74f4086

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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective PDF




by Phil Winters : Customer IMPACT Agenda: Doing Business from the Customer’s Perspective

ISBN : #0990466701 | Date : 2014-08-15

Description :

PDF-c1d47 | For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it’s important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your… Customer IMPACT Agenda: Doing Business from the Customer’s Perspective


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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective by by Phil Winters

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Exploring Web Marketing and Project Management PDF




by Donald Emerick : Exploring Web Marketing and Project Management

ISBN : #0130163961 | Date : 2000-01-24

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PDF-552d6 | Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover…. Exploring Web Marketing and Project Management


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Integrated Communications in the Postmodern Era PDF




by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

Description :

PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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Integrated Communications in the Postmodern Era by by Philip J. Kitchen

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Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) PDF




: Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #3319511262 | Date : 2017-10-13

Description :

PDF-61aa1 | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainab… Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)


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